Happy 2014! We now post on EATINGISCOOL.tumblr.com

What are we going to do together to dramatically improve the world?”

I ask this of everyone I work with. I’ve reached a point in life where I can’t not ask. Leaders in giant multinationals, promising startups, and critical government agencies have the power to make inspiring planetary change, yet that’s often the last thing on their minds. It’s time to bring the world back into focus.

For nearly a decade I’ve been in the business of fixing organizational folly. Several assignments have had a James Bond feel. None have required fast cars. All of them have involved cool technology. Most messes stem from leaders treating people (employees and customers) like disposable commodities, rather than ingenious assets.

eatingiscool:

Hola! No acostumbramos a hablar de nosotros, normalmente lo que nos parece importante contaros son las cosas del mundo y las ideas que nos parecen interesantes. Hoy hacemos un inciso egocéntrico para contar que, tras 6 años de actividad -que no se dicen pronto y que han estado repletos de aprendizajes imprescindibles-, estrenamos 2014 con un cambio de imagen para nuestra consultoría.

EATINGSCHOOL es ahora también ESCOOL.

image

Hemos acortado nuestra marca para ser más ágiles y ganar sonoridad.

Nos puedes leer como quieras, nosotros decimos [iskúl].

Seguimos fieles a nuestros orígenes, eating, comer, nos sigue pareciendo lo principal de un estilo de vida saludable y por eso esta E. nos recuerda siempre, atenta, que hay que pensar en lo que comemos. Y que el verde importa. También E de estilo. O de emprender.

SCOOL, de is cool -mola-, como derivado del school de nuestros comienzos. Porque ya nos somos un lugar en el que aprender sino un partner especial con el que crear experiencias relevantes que gusten a la gente.

ESCOOL, la promesa renovada que hacemos a nuestros clientes y colaboradores.

Lápices a la obra!

Play “NADAL 2013 at @eatingschool” on Spotify.
A Xmas Sounds Selection to Merry You & Yours ♥ ♬♪♫♬♪ :)

Play “NADAL 2013 at on Spotify.

A Xmas Sounds Selection to Merry You & Yours ♥ ♬♪♫♬♪ :)

When designing the future for your business everything starts with EMPATHY RESEARCH: 
ANALYSIS OF THE CONSUMERS BEHAVIOURS AND THE PERFORMANCE OF THE PRODUCT OR SERVICE. We analyze Insights on the experiences that the groups of consumers have with your product/service. What are consumers doing, thinking, saying, etc. about the brand’s proposal? Most important, do you understand the views that women of today have. Do you take advantage of it to generate influence for your projects?
Todo empieza ANALIZANDO EL COMPORTAMIENTO DE VUESTRAS CONSUMIDORAS Y USUARIOS CON LOS PRODUCTOS O SERVICIOS. Investigamos insights de las experiencias de vuestros grupos de consumidores -actuales y potenciales- con los productos y servicios de la marca.  ¿Qué hacen, dicen, piensan, etc. sobre la propuesta que transmite una marca? Es importante entender bien el sentir de las mujeres de hoy.
www.eatingschool.es

When designing the future for your business everything starts with EMPATHY RESEARCH:

ANALYSIS OF THE CONSUMERS BEHAVIOURS AND THE PERFORMANCE OF THE PRODUCT OR SERVICE. We analyze Insights on the experiences that the groups of consumers have with your product/service. What are consumers doing, thinking, saying, etc. about the brand’s proposal? Most important, do you understand the views that women of today have. Do you take advantage of it to generate influence for your projects?

Todo empieza ANALIZANDO EL COMPORTAMIENTO DE VUESTRAS CONSUMIDORAS Y USUARIOS CON LOS PRODUCTOS O SERVICIOS. Investigamos insights de las experiencias de vuestros grupos de consumidores -actuales y potenciales- con los productos y servicios de la marca.  ¿Qué hacen, dicen, piensan, etc. sobre la propuesta que transmite una marca? Es importante entender bien el sentir de las mujeres de hoy.

www.eatingschool.es

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it’s the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.
eatingiscool:

Business Insider Deck: THE FUTURE OF DIGITAL 2013
What is the next big thing in Mobile?
Wearables and Everything As A Service (EAAS) are wonderful personalizable tools for healthy lifestyle.
Changing habits demands new cool ways to do everyday tasks: tools designed to empower the people.

eatingiscool:

Business Insider Deck: THE FUTURE OF 2013

What is the next big thing in Mobile?

Wearables and Everything As A Service (EAAS) are wonderful personalizable tools for healthy lifestyle.

Changing habits demands new cool ways to do everyday tasks: tools designed to empower the people.

What are we going to do together to dramatically improve the world?”

I ask this of everyone I work with. I’ve reached a point in life where I can’t not ask. Leaders in giant multinationals, promising startups, and critical government agencies have the power to make inspiring planetary change, yet that’s often the last thing on their minds. It’s time to bring the world back into focus.

For nearly a decade I’ve been in the business of fixing organizational folly. Several assignments have had a James Bond feel. None have required fast cars. All of them have involved cool technology. Most messes stem from leaders treating people (employees and customers) like disposable commodities, rather than ingenious assets.

Post de @montsemonllau en http://mktcreatesvalue.com